Google Ads is a powerful advertising platform that can help businesses reach their target audience and drive traffic to their website. However, it can be challenging to understand the performance of your ad campaigns without understanding how users are interacting with your website. This is where Google Search Console comes in. As an Orlando PPC Company we have seen it all and can go over what to look for. In this blog post, we’ll explore why you should link your client’s Google Ads account to Search Console.
Google Search Console is a free tool from Google that allows website owners to track their website’s performance and monitor their search engine rankings. When you link your client’s Google Ads account to Search Console, you can gain valuable insights into how users are interacting with your client’s website after clicking on their ads.
Here are some reasons why you should link your client’s Google Ads account to Search Console:
- Understand the search queries that trigger your client’s ads: When you link your client’s Google Ads account to Search Console, you can see the search queries that trigger their ads. This can help you identify new keywords to target in your ad campaigns, as well as optimize your existing campaigns for better performance.
- See which landing pages are driving the most clicks: With Search Console, you can see which landing pages on your client’s website are getting the most clicks from their ad campaigns. This can help you identify opportunities to improve the user experience on those pages and drive more conversions.
- Monitor website performance and fix errors: Search Console can help you monitor your client’s website for errors and technical issues that may be affecting their search engine rankings. By fixing these issues, you can improve their website’s performance and drive more traffic to their site.
- Gain insights into user behavior on your client’s website: Search Console provides valuable data on how users are interacting with your client’s website, including their click-through rate, bounce rate, and time on site. This data can help you identify areas where your client’s website can be improved to drive better engagement and conversions.
In conclusion, linking your client’s Google Ads account to Search Console can provide valuable insights into how users are interacting with your client’s website after clicking on their ads. By understanding user behavior and making data-driven decisions, you can optimize your ad campaigns for better performance and drive more conversions for your client’s business.
Related Post: How much are Google Ads per month?
Related Post: Which is a best practice for optimizing a landing page for google ads?