Marketing is the heart of any successful chiropractic business. It radiates your message to the world, and at the same time, it creates an essence of trust that brings in new clients. Running a chiropractic marketing campaign can feel like Groundhog Day. From writing blog posts to crafting Facebook Ads and signing up for webinars, you feel like you have been doing the same things over and over again. But you are not alone, not even close!
You might be surprised to know that there are many chiropractors who face the exact same problems you do – lack of new clients, slow growth or even decline in client base, lack of leads, and so on. The good news is that there are ways to deal with these problems. In this article, we will provide you with four chiropractic marketing ideas that will help your business grow by attracting new patients. So, let’s get started!
1. Take Advantage of Search engine optimization (SEO)
Search engine optimization (SEO) is the process of optimizing your website so that it shows up higher in search results when someone searches for terms related to your practice. For example, someone searching for “chiropractor near me” should see your business in the search results
If you want to give Chiropractor SEO a try, the first step is to determine which keywords you want to target with your website. Then, use these keywords in your page titles and throughout your website content.
You also need to make sure that other websites are linking back to yours, as this increases your authority in Google’s eyes and gives you a better chance of ranking high in search results.
2. Pay-per-click (PPC) Advertising
If you’re like most chiropractors, you’ve probably tried all the traditional marketing methods: direct mail, print advertising, and the like. And while these tactics can work, they can also be expensive — and there’s no guarantee of success. That’s why it’s a good idea to explore some newer channels for marketing your practice – like PPC.
PPC advertising appears at the top of search results when potential customers look for information online. If you run an ad in this space and someone clicks on it, you’ll pay a fee — hence the name “pay-per-click.” Unlike traditional advertising, however, PPC ads allow you to target specific keywords that are relevant to your business. So, if someone searches for “chiropractor in Gainesville,” for example, your ad could appear in the search results — alongside ads from your competitors. And in order for your ads to appear at the top of the page, you must bid against other advertisers who are also targeting those keywords.
Moreover, to make sure your ad budget is well spent, it’s important to use good keyword research tools and create strong ad copy that will compel people to click through and check out your website.
3. Content Marketing
Content Marketing: Blogs, articles, and other types of content marketing are great ways to keep in touch with current patients while attracting new ones.
The key is to avoid marketing speak. That means you should be writing about health and wellness topics that your patients are interested in. This can include a range of topics, including stretching tips and exercises, nutrition advice, news about back and neck care, and much more.
The content is there not to promote your services or sell anything. Instead, it’s there to provide valuable information that also increases awareness of your practice and your brand.
4. Social Media Marketing
There is a plethora of ways to market your chiropractic business, but most marketers will agree that social media marketing is the most effective means.
Millions of people use social media every day, so it makes sense to reach out to them via the platform they use most frequently.
To effectively market your chiropractic business on social media, you need to do a number of things right, including:
Get to know your audience – You need to understand who your target customers are and what they love or hate about chiropractors. Only then can you provide valuable content that appeals to them.
Be authentic – If you plan on using social media for marketing purposes, be authentic about it. Don’t pretend that you care about the community when all you want is to get new patients through the door. Instead, show your audience that you genuinely care about their problems and offer value through your posts.
Be consistent – Social media platforms are full of noise. To make sure that your voice is heard above all others, be as consistent as possible with your posts. The more often you post content, the more likely it is for people to interact with you and learn more about what you have to offer.
For more about how to market as a chiropractor.