Marketing your chiropractic practice takes a whole lotta elbow grease. Sure, you could rely on your regular patients to share the love, but is that enough to grow your business? You need fresh blood in your marketing department if you want to ensure your business continues to thrive. How do you chiropractors attract more patients?
Fortunately, there are a number of no-brainer chiropractic marketing ideas that will boost your business without breaking the bank. Even better, they’ll help you grow your practice while building your brand in a way that’s consistent with your personal and professional values.
Keep reading to learn how you can market yourself as a caring, concerned chiropractor with no-nonsense marketing ideas that will make you stand out from the crowd.
1) For Global Reach, Take Advantage of SEO
Search engine optimization (SEO) is the bread and butter of any online marketing strategy. Without proper SEO, you’ll find it difficult to get discovered online, especially among the sea of white papers and black ink that make up the chiropractic landscape.
From properly organizing your website to writing engaging content that compels your audience to action, SEO is an all-encompassing discipline that will help you establish your chiropractic brand online.
So, start optimizing your website today, and you’ll be well on your way to enhanced visibility and more leads for your clinic.
2) Build Client Relationships
One of your key marketing goals should be to cultivate relationships with your existing clients. By investing in ongoing client education and relationship building, you will ensure that your patients return for regular care and new patients continue to walk through your door.
The trick is striking a balance between providing ongoing value (insights, tips, free content, etc.) and making sure you don’t annoy your audience with too much promotion.
3) Take Advantage of Video and Content Marketing
When it comes to no-brainer chiropractic marketing ideas, video is a must. A one-minute video highlighting your approach, values, or even testimonials from clients is an excellent way to build trust with potential patients. Like other forms of content marketing, videos are also great for Chiropractor SEO.
As you would expect with any kind of inbound marketing campaign, the video takes a lot of work. You’ll need to create assets like teasers, behind-the-scenes footage, etc., but that time will pay off when prospective patients search for a chiropractor near me and find your video at #1.
4) Ramp up Social Media Presence
Another no-brainer chiropractic marketing idea is to take advantage of social media. Chances are, you already have a Facebook page for your practice (if not, get on it!), but if you want to grow your business, you’ll need a more robust social media presence. In addition to a Facebook page and Twitter account, create an Instagram profile where people can connect with your practice and patients.
Also, consider Pinterest and YouTube (YouTube especially can be useful when searching chiropractor or chiropractor near me) as effective ways to build inbound traffic and cultivate new relationships with prospective patients. Of course, these platforms won’t work unless you’re consistently sharing relevant content that addresses issues relevant to those who might consider visiting your practice.
5) Use Local SEO To Boost Your Chiropractic Business
Another no-brainer chiropractic marketing idea is to get your practice found by local search. Make sure that patients who are searching for a chiropractor near me or a dentist near me find you first. Start by using keywords, descriptions, and reviews of your practice on all of your social media accounts.
Then, head over to Google My Business and ensure that everything is set up properly so that people searching online will find you through their searches as well. If you don’t have a website, now is a great time to get one built. It’s cheap and easy to do and will help patients find you on the web.
Here are another 5 ways to promote your chiropractic business!
